Unit 2

Edit 0 7 …
Back to Archive

Persuasion, Advertisement, and Documentary

Weeks 7-18



KUD Goals

Know
 Understand
 Do
Identify and use Logos, Pathos, and Ethos.

The common techniques that advertisers use to persuade an audience.

How to conduct a formal interview.

How to edit together interviews and footage to create a documentary that is visually compelling.
 Demographics affect the choices that advertisers make.

Persuasion is achieved through the careful blending of rhetorical techniques, including logos, pathos, and ethos.

The advertisement industry is huge and directly influences culture through both overt and covert means.

An editor's choices make a direct commentary on a production.

Documentaries are rarely, if ever, objective.

Bias in the news comes from both inclusion and exclusion.

Documentarians must frequently make ethical choices in their pursuit of a subject matter.
 Develop the "People in Your Neighborhood" Schoolwide Lesson

Develop the "This is Homecoming" Documentary

Keep an Advertisement Awareness Journal

Conduct a rhetorical analysis of a speech.

Analyze advertisements for techniques and logos/pathos/ethos.

Reflect on The Merchants of Cool

Develop, test, and revise advertisements that appeal to demographics, use identifiable techniques, and use logos/pathos/ethos to persuade.

Create a documentary profile of a person who has contributed to the school community.

Reflect on Documentary Technique in Bowling for Columbine.

Analyze a documentary for Point of View Characteristics.

Daily Activities/Assignments


Larger Assignments

Samples of Student Work